Google’s new 2013 algorithm changed the internet. You have to better communicate with your customers throughout their decision-making cycles and customer life cycles. And, BONUS: at the same time, you can reduce the risk of spending tens of thousands on website redevelopment every two years.

Come investigate creative ways to store information on your website to better serve prospects, customers and you. Learn how to reduce your administration, raise awareness and meet sales goals by offering content that serves your target audiences.

This workshop will help you avoid the risks of ineffective websites, and blogging without a content strategy. The days of blogging about your breakfast are long over. Come discover how your website blog will help you reach your immediate and long-term goals.

BONUS inclusions for this workshop:

• The How-To Business Blog’ Handbook
• SEO Help for Your Website and Blog’ Step-by-Step Guide for WordPress
• Connect with long-term support you might need

Date: October 28, 2014

Investment: $349.00 + HST (includes lunch, parking and materials)

Click the link below for additional information: Blogging for Business

To register or for more information, contact: Tiffeny Dyck tdyck@loyalistc.on.ca 613-969-1913 Ext. 2294

Yes – you can build relationships, foster trust, and prove your expertise with social media – but not without mitigating the risk of social media and following best practices. Your company’s approach to social media is pivotal to your online marketing success. Learn best practices of social media by CEOs and top brands. And remove the pressure to rush onto the “social media” bandwagon. Instead, you’ll learn the first steps to strengthen your social media marketing –and it starts with improving your website content and extending that to your social media content.

 BONUS inclusions for this workshop:

• ‘How to Use Twitter for Your Business’ E-book
• ‘How To Fix Your Website Content To Attract More Prospects’ – E-book
• Lunch included

Date: October 23, 2014

Investment: $349.00 + HST (includes lunch, parking and materials)

Click the link for additional information: Building Your Social Media Hub

To register or for more information, contact: Tiffeny Dyck tdyck@loyalistc.on.ca 613-969-1913 Ext. 2294

In a Global Environment where new technologies, mergers, acquisitions, and alliances are creating hyper-competition and market complexity, we find businesses operating now under new rules: built to last now means built to change; systems integration now must include people integration; company leadership now requires a new approach to leadership and leadership development. Organizations now must have a goal that everyone continually acquire new knowledge and skills and more importantly, that everyone pass their learning on to others. The Train the Trainer course is one of the most powerful tools that is transforming traditional organizations into “Learning and Teaching” organizations. By implementing a Train the Trainer program internally, the organization is ensuring that knowledge is being transferred in a manner that is consistent with organizational values, goals and strategic direction.

Dates: February  12 & 26, 2015

Fee: $899 + HST (includes lunch and parking)

For additional information, please click the link below: Train the Trainer

To register, contact: Tiffeny Dyck tdyck@loyalistc.on.ca 613-969-1913 ext. 2294

Need to get in touch with new and existing clients consistently? Learn what it takes to get prospects to respond to your emails, e-newsletters and other online messages in this full day workshop. Create campaigns online that nurture relationships and keep clients coming through the door. Learn from multiple examples, practice and time to write your next campaign. Date: January 28, 2014 Fee: 349.00 + HST (Includes materials, parking, lunch and refreshments) CLICK HERE for additional information. To register, contact Madeleine Fraser 613-969-1913 ext. 2294 mfraser@loyalistc.on.ca

PMI’s Project Management Professional (PMP)® credential is the most important industry-recognized certification for project managers. Globally recognized and demanded, the PMP® demonstrates that you have the experience, education and competency to lead and direct projects. This recognition is seen through increased marketability to employers and higher salary; according to many market surveys, certification positively impacts project manager salaries. Corporations recognize PMI certification as the standard for the skills and expertise that a project manager needs to have. Dates: February 5, 12, 19, 26 & 27, 2014 Fee: 2,195.00 + HST (Includes materials, parking, lunch and refreshments) CLICK HERE for additional information. To register, contact Madeleine Fraser 613-969-1913 ext. 2294 mfraser@loyalistc.on.ca

For Office Environments

Each firm is responsible for conducting a hazard assessment, which determines its Certification Part 2 training needs. This one day program is more suited for an office environment covering the following topics:

• Musculoskeletal Disorder (MSD) Prevention
• Focus on Falls
• Violence in the Workplace

Date: December 12, 2013 Fee: $199 + HST CLICK HERE for additional information.

For Manufacturing Environments

Each firm is responsible for conducting a hazard assessment, which determines its Certification Part 2 training needs. This one day program is more suited for a manufacturing environment covering the following topics:

• Musculoskeletal Disorder (MSD) Prevention
• Focus on Falls
• Basic Machine Safety
• Lockout and Tagout

Date: December 17-18, 2013 Fee: $399 + HST CLICK HERE for additional information. To register, contact Mike McDermott 613-969-1913 ext. 2273 mmcdermo@loyalistc.on.ca

Skilled workforce attrition and ever increasing safety, quality and environmental compliance standards combined with “new federal/provincial legislative and enforcement initiatives” have created a need for a comprehensive approach to safety management. If you want to raise the bar in terms of your safety management performance and address the above challenges, this workshop is for you. This practical workshop will focus on the “how to’s” for Supervision to improve the occupational safety Effectiveness, Efficiency and Excellence and meet the new criteria for 2014 Ministry of Labour (Bill-160). Date: January 23, 2014 Fee: $399 + HST (includes lunch and parking) CLICK HERE for additional information. To register, contact Madeleine Fraser 613-969-1913 ext. 2294 mfraser@loyalistc.on.ca

Been wondering about how to get started with, and make the most of, WordPress for your business blog or company website? Everyone keeps talking about WordPress because it’s the #1 Free Online Blogging and Website Software. This full day workshop will save you the time it takes to familiarize—and master— WordPress whether you’re a business blogger or using it for your business website. We’ll be in a computer lab so you can try it out, ask questions and discover how this innovative Web 2.0 software can boost your business (and save you money) online. Date: March 6, 2014 Fee: $349 + HST (includes lunch and parking) Click the link below for additional information: Learning to Use WordPress To register, contact Madeleine Fraser 613-969-1913 ext. 2294 mfraser@loyalistc.on.ca

How can you better manage your website information to keep clients engaged, and to reassure prospects? Here’s a full-day workshop to help you transform your website into a powerful sales tool. You’ll have the whole day to learn and apply 5 strategies to make your website content compelling to prospects. Understand how people read online, discover how to share your expertise, and get feedback on your writing all under the guidance of an e-literacy expert, website copywriter and trained facilitator. Date: October 9, 2013 Fee: $349.00 + HST – Includes materials, parking, lunch and refreshments CLICK HERE for additional information. To register, contact Madeleine Fraser 613-969-1913 ext. 2294 mfraser@loyalistc.on.ca